Packaging is an essential aspect of branding that every manufacturer should be well aware of. As the old adage goes, change is inevitable, and this also applies to the packaging industry.
You may wonder how you will know the changes that have occurred in the packaging sector in the recent past. Don’t worry; we’ve got you covered. In this article, we will look at emerging trends to help you stand out in the marketplace.
Let’s get right to it.
Minimalism has been in style for so long that some brands have decided to take the opposite course.
In the world of product design, maximalism (which is more modern and all about excess) is becoming more popular. In order to provide consumers with a visual feast, these packaging designs use additional flourishes, flashing patterns, colors, and frills. This applies to markets that are hyper-visual, such as in packaging candy, packaging cannabis products (and its similar market, cannabis edibles.)
2. Sustainable packaging materials
The amount of waste that ends up in landfills has become a great national concern, and the general public has been educated about the effects of waste on the environment. As a result, companies that use recyclable and reusable packaging materials continue to win over many consumers.
Sustainability has become a global trend that extends beyond container design. In a bid to build a more sustainable future, many businesses have chosen to be environmentally conscious and decrease their carbon footprints.
Several brands are switching from their hazardous packaging to more ecologically friendly materials that are either recyclable or biodegradable such as wood, paper, pulp, metal, cloth, and glass.
Simply, sustainability is more than a packaging trend; it has become an expectation.
Look into options that reduce the load on landfills, such as choosing custom flexible over rigid packaging.
Minimalism has been around for as long as we can remember. It has been a part of art since the 1950s and has been employed by companies such as Nike and Apple for as long as they have been. Even in 2022, it is still in style.
With a minimalist packaging design, people will not be confused looking at weird patterns. Straightforwardness exhibits tidiness, orderliness, clarity, and organization—all of which give customers a good feeling about the product.
However, with simplistic designs, setting your brand apart from the competition might be challenging. Several firms are adding color to their basic designs to differentiate themselves from the competition.
Some brands have managed to stand out with simple designs by combining them with other trends, such as natural color schemes.
To emphasize their love for the environment, brands use earthy color schemes and sustainable materials. Though not a totally new trend, it has been chiefly famous in the cosmetic and organic food industries. But recently, other industries are adopting the trend.
Earthy color schemes have come to be associated with nature and health since they have been used on organic products for so long.
Since modern life is full of challenges, many companies are turning to vintage styles that evoke nostalgia. This takes people back to a time when things were easier before technology took over their life.
Products with a retro aesthetic design look stable and durable, as if they have withstood the test of time. Customers feel secure and are transported back in time because of it.
Some packaging trends seem to be conflicting with each other. Therefore, the only way to stand out is to find out what resonates with your consumers and polish up the look by referring to the current trends.
